Hospitality / Culture / 2023
The Table
A hospitality identity shaped around the feeling of being expected.
ClientThe Table HouseServicesBrand Strategy / Brand Identity / Content Direction
Therismos / visual studyThe Table / hero01 / 04
01 / The challenge
The Table had a strong product and a clear point of view, but its communication felt fragmented across its physical and digital presence.
Create a brand world that made the experience legible, memorable, and easy to extend.
02 / The strategy
One connected ideaacross every touchpoint.
We focused the brand around invitation and ritual, building a language system that made every touchpoint feel personal without becoming precious.
A generous typographic identity pairs with tactile layouts and a visual language that leaves room for people, food, and atmosphere.
03 / The execution
From idea
to experience.
Identity direction, menus, social templates, launch content, photography direction, and a campaign toolkit for seasonal moments.
Therismos / visual studyThe Table / identity01 / 04
Therismos / visual studyThe Table / campaign01 / 04
Therismos / visual studyThe Table / content01 / 04
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